Global communication, intercultural communication and non-verbal communication are all of vital importance to ensuring our personal and professional wellbeing and success. We believe that everyone should be equipped with the communication skills they need to thrive in any situation. And so, we aim to change negative attitudes and mindsets, inspire hearts and minds, and create opportunities which make visible the value of languages across our personal, educational, and professional spheres.
We started as a research project based at Cardiff University, and now we aim to make our research available to any and all organisations who can benefit from our services. These services include consultancy, product licenses and bespoke project creation.
Pobl means people in Welsh.Connecting and developingpeople are core to our mission.
Our Aims
We are driven by four core aims.
To improve social cohesion and wellbeing
To develop the intercultural and global competence of the future workforce
To reinvigorate communicative disciplines across SHAPE (Social Sciences, Humanities and the Arts) disciplines
To develop the intercultural and global competence of the future workforce
The Problem
We live in a globally interconnected world. Regardless of travel prospects, economic position or personal mindset, the global is now local. The UK underestimates its own internationalism, believing that we can adequately understand and communicate with the rest of the world through English without considering other cultural or linguistic perspectives. We overlook the crucial importance of at least trying to see the world through someone else’s eyes.
We believe that raising awareness of the inherent multilingualism of our communities, of the multiplicity of the ways we can receive and perceive the world, and the interconnectedness of our varied and multiple languages, better prepares us to be active citizens of our global world, professionally and personally.
According to research by Cardiff University Business School, the economy is losing out of £48bn every year (3.5% of GDP) in lost contracts due to a lack of language skills at work.
We struggle to encourage social cohesion across communities and levels of wellbeing amongst our young people are decreasing.
We suffer increasing threats to the existence of languages education across all levels, with University language departments closing annually.
According to research by Cardiff University Business School, the economy is losing out of £48bn every year (3.5% of GDP) in lost contracts due to a lack of language skills at work.
We struggle to encourage social cohesion across communities and levels of wellbeing amongst our young people are decreasing.
We suffer increasing threats to the existence of languages education across all levels, with University language departments closing annually.